Zach Cooper

Cards have quietly become the building blocks of modern web interfaces. From product grids on e-commerce stores to dashboards, blog feeds, and SaaS apps, card design patterns help designers package information into scannable, flexible containers. But not every card is created equal. The structure you choose directly affects how users read, compare, and act on … Read more

Choosing the right accessible font size is one of the simplest yet most impactful decisions you can make for your website. Get it wrong and users will squint, zoom, or leave. Get it right and your content becomes easier to read for everyone, including users with low vision, older audiences, and mobile visitors in bright … Read more

Your hero section has roughly 3 seconds to convince a visitor to stay. That tiny window decides whether someone scrolls, clicks your CTA, or hits the back button. After auditing hundreds of websites at Zach’s Web Designs, we noticed that high-performing hero sections almost always follow one of a handful of layout patterns. In this … Read more

Scroll to the bottom of any well-built website and you’ll find a small but mighty section doing heavy lifting: the footer. While most business owners obsess over hero sections and homepages, smart designers know that website footer content is where usability, SEO, and conversions quietly come together. At Zach’s Web Designs, we’ve redesigned hundreds of … Read more

Roughly 70% of visitors leave a website without converting. An exit intent popup design is one of the last (and cheapest) chances you have to turn that abandonment into a lead, a sale, or at least a return visit. But most popups fail because they interrupt instead of helping. In this guide, we break down … Read more

Choosing between pagination vs infinite scroll is one of those design decisions that looks small but quietly shapes how users interact with your site. Pick the wrong pattern and you risk lost conversions, frustrated visitors, and pages Google struggles to crawl. Pick the right one and navigation feels invisible, which is exactly what good UX … Read more

If your conversion rate is stuck below 20%, your form is probably the culprit. Long, intimidating single-page forms are one of the biggest reasons users abandon checkouts, sign-ups, and lead capture pages. The fix is rarely “shorter form” (sometimes you genuinely need 15 fields). The fix is multi step form design done right. At Zach’s … Read more

Breadcrumbs are one of the smallest UI elements on a website, yet they carry a disproportionate amount of weight when it comes to usability and SEO. The right pattern helps users understand where they are, lets them jump back without hitting the browser’s back button, and gives Google a clean signal about your site hierarchy. … Read more

Brand Color Palette Generator: 8 Rules to Follow Before You Click Generate Tools like Coolors, Huemint, Colormind and Adobe Express make it tempting to hit the spacebar and call it branding. But a brand color palette generator only gives back what you put in. Random clicks produce random results, and random results rarely survive contact … Read more

Sticky headers are everywhere, but that doesn’t mean every site needs one. Before you copy what the latest landing page template is doing, it’s worth asking a harder question: does a sticky header actually serve your users, or is it just stealing screen space? This guide walks you through when sticky headers improve experience, when … Read more