Zach Cooper

Navigation is the silent salesperson of your website. Get it right, and users glide from your homepage to your checkout page without friction. Get it wrong, and they bounce before your value proposition even loads. Two of the most debated patterns in modern web design are sticky navigation and fixed navigation. They look almost identical … Read more

Popups have a reputation problem. Half the internet loves them because they convert, and the other half slams the browser tab shut the moment one appears. The truth sits somewhere in the middle: popups work brilliantly when they respect the visitor, and they destroy trust when they don’t. At Zach’s Web Designs, we’ve deployed hundreds … Read more

If you have been designing websites for any length of time, you have probably stumbled across the term web safe colors. Maybe you saw it in an old CSS tutorial, or maybe a client asked whether their brand palette is “safe” for the web. At Zach’s Web Designs, we get this question often enough that … Read more

Images can make or break your website. Get the dimensions right and your pages load fast, look sharp on every device and rank better in search. Get them wrong and you are looking at slow load times, blurry visuals and frustrated visitors clicking away. At Zach’s Web Designs, we optimize hundreds of images every month … Read more

Image Carousel Best Practices: A Practical Guide for 2026 Image carousels are one of the most debated UI components in web design. Some designers swear by them, others claim they destroy conversion rates. The truth, as usual, sits somewhere in the middle. At Zach’s Web Designs, we’ve built, tested, and rebuilt countless carousels across e-commerce, … Read more

Most articles about FAQ page design show you pretty screenshots and call it a day. This one is different. At Zach’s Web Designs, we build FAQ pages that actually do the job they were hired for: answering customer questions before they hit the contact form. Below, you will find 10 layout patterns we have tested … Read more

Most contact pages are an afterthought. A headline, a form, maybe an email address dropped at the bottom, and that’s it. The problem? Your contact page is often the last step before a visitor becomes a lead, and a weak design kills conversions right at the finish line. This guide breaks down what actually makes … Read more

Your about page is often the second most visited page on your website, right after the homepage. Yet most small businesses treat it like a dusty company brochure: a wall of text about when the business was founded, a generic stock photo, and a mission statement nobody reads. That is a missed opportunity. A strong … Read more

Most articles about testimonial section design tell you the same thing: “add social proof, it builds trust.” Useful, but it doesn’t help you decide whether to use a grid, a carousel, a single quote, or a video wall on your landing page. That decision changes your conversion rate more than the testimonial copy itself. At … Read more

Cart abandonment still hovers around 70% across ecommerce, and most of that loss happens on the checkout page itself. Generic advice like “make it simple” doesn’t help when you’re staring at a Figma file wondering where to put the trust badges or whether to ask for a phone number. This is a practical breakdown of … Read more