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Your about page is often the second most visited page on your website, right after the homepage. Yet most small businesses treat it like a dusty company brochure: a wall of text about when the business was founded, a generic stock photo, and a mission statement nobody reads. That is a missed opportunity. A strong … Read more

Most articles about testimonial section design tell you the same thing: “add social proof, it builds trust.” Useful, but it doesn’t help you decide whether to use a grid, a carousel, a single quote, or a video wall on your landing page. That decision changes your conversion rate more than the testimonial copy itself. At … Read more

Cart abandonment still hovers around 70% across ecommerce, and most of that loss happens on the checkout page itself. Generic advice like “make it simple” doesn’t help when you’re staring at a Figma file wondering where to put the trust badges or whether to ask for a phone number. This is a practical breakdown of … Read more

Cards have quietly become the building blocks of modern web interfaces. From product grids on e-commerce stores to dashboards, blog feeds, and SaaS apps, card design patterns help designers package information into scannable, flexible containers. But not every card is created equal. The structure you choose directly affects how users read, compare, and act on … Read more

Choosing the right accessible font size is one of the simplest yet most impactful decisions you can make for your website. Get it wrong and users will squint, zoom, or leave. Get it right and your content becomes easier to read for everyone, including users with low vision, older audiences, and mobile visitors in bright … Read more

Your hero section has roughly 3 seconds to convince a visitor to stay. That tiny window decides whether someone scrolls, clicks your CTA, or hits the back button. After auditing hundreds of websites at Zach’s Web Designs, we noticed that high-performing hero sections almost always follow one of a handful of layout patterns. In this … Read more

Scroll to the bottom of any well-built website and you’ll find a small but mighty section doing heavy lifting: the footer. While most business owners obsess over hero sections and homepages, smart designers know that website footer content is where usability, SEO, and conversions quietly come together. At Zach’s Web Designs, we’ve redesigned hundreds of … Read more

Roughly 70% of visitors leave a website without converting. An exit intent popup design is one of the last (and cheapest) chances you have to turn that abandonment into a lead, a sale, or at least a return visit. But most popups fail because they interrupt instead of helping. In this guide, we break down … Read more

Choosing between pagination vs infinite scroll is one of those design decisions that looks small but quietly shapes how users interact with your site. Pick the wrong pattern and you risk lost conversions, frustrated visitors, and pages Google struggles to crawl. Pick the right one and navigation feels invisible, which is exactly what good UX … Read more

If your conversion rate is stuck below 20%, your form is probably the culprit. Long, intimidating single-page forms are one of the biggest reasons users abandon checkouts, sign-ups, and lead capture pages. The fix is rarely “shorter form” (sometimes you genuinely need 15 fields). The fix is multi step form design done right. At Zach’s … Read more